The belief that food is addictive is deeply entrenched in diet culture. And I get it, when I myself was stuck in the disordered eating trenches, I genuinely thought that I was addicted to “junk food” and especially sugar (hello Ben & Jerry’s ice cream!) and that the only way out was complete abstinence. It felt like I could not allow myself even a tiny bite, because the second my taste buds got the sweet hit of sugar, all good intentions and willpower went out the window.

Everywhere we look, sugar and other kinds of “junk foods” are demonised. We are even told that sugar is more addictive than cocaine — I’m sure you've heard of those studies? Unfortunately, what happens when we buy into this story is that we become afraid of consuming these foods, and consequently label them as forbidden foods that are to be avoided at all cost. 

There’s a few things I want to say on this topic to help you reframe your "I'm a food addict” story. But before I do so, I’d like you to ponder on a few questions: